Who answers that phone call in your office?
You know that call. It’s the one where, after a bit of preamble, the voice on the other end of the line pauses and then politely asks:
‘So what is it that you do?’
Every organisation, commercial or not, gets asked this question. For the average non-profit, the challenge is [...]
Entries from March 2009
March 31, 2009
Why your non-profit needs brand-thinking
March 11, 2009
What do you think about marketing?
When I started my first job as an editor for an independent publishing house, marketing was the last thing on my mind.
Like every other literature-obsessed English grad that wants to break into publishing, I loved books exclusively. What I thought of as marketing – the grinding mechanics of promotion and publicity – seemed far removed [...]
